Latinx Newswire

Mariana Botero of Entravision explains how to market mobile applications in CR 15° of FePI and PRODU this October 6

MIAMI, FL — October 4, 2021 — (LATINX NEWSWIRE) — How applications are positioned, which are the user acquisition strategies, what variables should be considered when developing the media mix for an App and why, will be the questions that Mariana Botero, SVP of Growth LATAM of Entravisión, will be answering in a new session of the CR 15° series, Contents and Reflections FePI 15, sponsored by the Independent Advertising Festival and in partnership with PRODU.

During the presentation "Marketing for Mobile Applications", Botero will explain what are the key tools and metrics to consider when launching an application in the market.

The presentation will be held this Wednesday, October 6 at 2 PM Miami / 3 PM Argentina / 1 PM Mexico / 8 PM Madrid

The CR 15°, is an effort to select experts from various areas of the industry with the objective of providing its members with key information about current trending topics.

View presentation here

For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform.

PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Entravision

Entravision is a diversified global media, marketing, and technology company serving clients throughout the United States and in more than 30 countries across Latin America, Europe, and Asia. Our dynamic portfolio of services includes digital, television, and radio offerings. Digital, our largest revenue segment, is comprised of four core businesses: Entravision Digital, Smadex, Cisneros Interactive, and MediaDonuts.

Entravision Digital provides branding and performance digital solutions to clients and small and mid-size businesses throughout the world, including the U.S., Latin America, and Europe. Smadex provides cutting-edge mobile programmatic solutions and demand-side platforms which enable advertisers to effectively execute performance campaigns using machine-learned bidding algorithms.

Cisneros Interactive provides unique digital marketing solutions representing major global publishers and ad-tech platforms in Latin America, while also managing the leading digital audio network and solutions player Audio.Ad.

MediaDonuts provides digital marketing performance and branding services in the Southeast Asia region and maintains unique commercial partnerships with some of the world’s leading digital publishers and social media platforms. Beyond the digital space, in the U.S. Entravision has 54 television stations and is the largest affiliate group of the Univision and UniMás Spanish television networks.

Entravision also manages 47 primarily Spanish-language radio stations that feature nationally recognized talent & influencers. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about all of our innovative media, marketing and technology offerings at

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